Innovate 3EX3 is an experiential learning course that places student innovators with start-up companies to work on the development of new product features, new user experiences such as onboarding, sign-ups, usage of the software, etc., or the improvement of existing products or experiences. By the end of this course, students will understand the fundamentals of product management and product management strategy. They will implement their existing knowledge of innovation and strategy (lean canvas, UX research and design, development of a business case, rapid prototyping, validation, and testing) in pursuit of these real-life applications while learning to manage a product roadmap and work on a team with a “client”.

Seats are limited; only 15 spots are available.

Please apply for registration by emailing both Anna Sciasctti (sciasce@mcmaster.ca) and Stephanie Haak (haaks@mcmaster.ca) in one email.

Working with The Forge, McMasters startup accelerator, students will form teams to develop a new startup venture. Through the application of lean startup and design sprint methodologies, students will rapidly test and iterate product-market fit with customers and refine their business models. Admission to the course will be based on a written application (one application per team) and a successful panel interview. At the end of the course, students will pitch their validated business models and evidence for product-market fit to a panel of Forge entrepreneurs, advisers, and mentors for possible entry into The Forges Stage II program. This is a six-unit intensive course.