Updated February 1, 2023
If you have any questions, please contact Ciara McCann.
Google Analytics and Advertising
The sites on the www.eng.mcmaster.ca domains, including this one, use Google Analytics. Some information, such as the pages you visit, your IP address (which implies location), and other browsing-related data, is sent to Google. Google may set and read cookies in your browser.
Learn more: How Google uses data when you use its partners’ sites or apps
We use Google Analytics data to analyze how people use the site and to make improvements. Google provides a tool for opting out of Google Analytics in case you don’t want to participate.
We also use Google advertising cookies on your computer. They allow us to link data from Google Analytics and Google Adwords. This allows us to show more specific advertising to groups of people who have taken certain actions on our website (or groups of people who are similar). This is called remarketing. These ads may be displayed in search results or on other sites across the internet.
You can opt-out of seeing personalized Google ads using your Google account settings. (There may also be similar settings for ads on mobile apps.) You can also control some of the information Google uses to show you ads.
There are other tools you can use to opt-out of the collection and use of information for ad targeting. For example, visit the Digital Advertising Alliance Consumer Choice website for more information and one such tool. (European web visitors may find the Your Online Choices website helpful.)
Conversion and Third Party Tracking
We also use tracking methods to help us understand how people interact with pages after they arrive from specific sites or ads. For example, we can collect data about what people do on our sites after they click an advertisement or promoted post on a social media platform. It can also help us tailor content for people who have visited our site before.