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Dr. Jennifer Long

Assistant Professor

W Booth School of Engineering Practice and Technology

Areas of Specialization:
ETB 204
+1 905.525.9140 x 20289


Dr. Long has a PhD in Sociocultural Anthropology from the University of Western Ontario ('11) in London, ON. After graduating, Dr. Long continued working with the Centre for Research on Migration and Ethnic Relations as a post-doctoral fellow where she worked on two separate projects with Local Immigration Partnership Councils. Dr. Long began JP Long Consulting in 2013, services of which include qualitative research and data analysis, consultation for non-profit organizations, and diversity training.

As an Assistant Professor of Communication & Management at the W. Booth School of Engineering Practice & Technology at McMaster University, Dr. Long is the course lead for foundational Communication Skills courses – concepts, best practices, and research design. She also teaches a Technical Communications course for SEPT’s Degree Completion Program (DCP).

Dr. Long was awarded a Leadership in Teaching & Learning Fellowship from the MacPherson Institute in July 2017. Through this fellowship, she will research student groupwork experiences in undergraduate education. 


PhD, Anthropology, The University of Western Ontario, M.A., Anthropology - Development and Social Transformation, University of Sussex, Brighton, UK

Did you know…

Dr. Long lived in Rotterdam, the Netherlands for 12 months to collect qualitative data for her PhD dissertation? She's interested in making anthropological knowledge and insights accessible to a broad audience - an endeavor which uses the best practices of communication.


I completed an Honours B.A. in Anthropology (2003) at McMaster University and an M.A. in Development and Social Transformation (2005) at the University of Sussex in Brighton, England. Under the supervision of Drs. Randa Farah and Adriana Premat at Western University, Canada and Dr. Irene Stengs at the Meertens Institute in Amsterdam, the Netherlands, I researched the changing notions of citizenship in the Netherlands today. Taking the growing Islamophobic and anti-immigration movement as a starting point, I conducted ethnographic research in Rotterdam in order to better understand how these exclusive discourses were reproduced by ordinary Dutch citizens in everyday life. I successfully defended my dissertation in 2011.

I began as a postdoctoral fellow at the Centre for Research on Migration and Ethnic Relations at Western University with Dr. Vicki Esses in March 2012. Drawing from immigrants’ and service providers’ experiences, this first project explored what type of programming for immigrants was best suited to be delivered through universal (non-targeted programming), targeted (programming specifically for immigrants), or mixed services, so that these programs are most effective and well-utilized. This project involved a partnership between local non-profit organizations and, used multiple forms of investigation across three sites in London, Ontario (participant observation, interview and focus groups, spatial analysis) as well as a survey of service providers throughout the city, to achieve its goals. The final product was a report to our stakeholders which described the research findings and provided recommendations on how to optimize service delivery and to promote the integration of immigrants in London and Middlesex. This project was made possible through a Mitacs Accelerate Internship.

I continued as a postdoctoral fellow through this Centre with Dr. Esses on a project entitled: Investigating Intercultural Skills Development and Needs Assessment of Medium and Large Businesses in Ontario. The project involved the examination of current theories and practices of intercultural skills development, industry partners’ experiences of such training, as well as employees’ and employers’ perceptions and experiences of cultural diversity in the workplace. The research used multiple methods of investigation, including in-depth interviews and focus groups at companies in the London, Toronto, and Kitchener areas, as well as data gathered through social media tools and an online survey sent to medium and large businesses participating in the research. I collaborated on this project with Melissa Stachel and Secil Erdogan through another Mitacs Accelerate Internship. I continued to work on behalf of our community partner in order to pilot these programs and am currently a member of their facilitation team.

I began my own facilitation and qualitative research company, J.P.Long Consulting, in late 2013. Through this endeavor I have worked with for and non-profit companies facilitating diversity and inclusion training or consulting on qualitative research projects. I have facilitated for groups as small as 12 or as large as 100. My audiences have been diverse, from front-line workers to upper-level management. 

I have taught at institutions around SW Ontario in Anthropology, Education, and foundational skills programs. I became an Assistant Professor of Communication & Management at the W. Booth School of Engineering Practice & Technology at McMaster University in Janurary 2016.




2017   Eaton, J., Long, J. & Morris, D. Social science boot camp: A first-year course on academic literacy in the social sciences. College Teaching, 65 (4): 1-8. doi: 10.1080/87567555.2017.1348332

2017   Mosher, R. Long, J., Le, E. Harding, L. Revisiting the role of the researcher as the starting point for ethnographic investigation. Anthropologica, 53 (1): 146-156. doi: 10.3138/anth.591.A03.

2016   Long, J. Reinforcing belonging and difference through neighbourhood gentrification projects in Rotterdam, the Netherland. In Ramanathan and Loring (Eds.). Language of citizenship and immigration: Policies, pedagogies, and discourses. Bristol, UK: Multilingual Matters.

2015   Gordon, D., Long, J, and Fellin, M. Education for national belonging: Imposing borders and boundaries on citizenship with difference. Journal of Social Science Education, 14(3):1-17.  10.4119/UNIBI/jsse-v14-i3-1401

2015   Long, J. Lessons in Proper Citizen Behaviour: Teaching immigrants how to use public spaces in Rotterdam, the Netherlands. Journal of Social Science Education, 14(3):43-53.  10.4119/UNIBI/jsse-v14-i3-1400.

2015   Long, J., Fellin, M., Bauer, J., Koenig, D., Mosher, R., & Zarpour, T. Incorporating immigrant perspectives into organizational research and practice: Implementing inclusive discussions. Practicing Anthropology, 37(1):20-25.

2013   Long, J. Negotiating the politics of belonging through theatrical productions in Rotterdam, the Netherlands. The International Journal of Community Diversity. 12(2): 25-34.

2012   Long, J. Understanding the everyday: In-class ethnography for social science students. Teaching Innovation Projects, 2(1): 1-6.


In addition to being on the Dean of Engineering’s Teaching Honour Roll in 2015/2016, Dr. Long won the Early Career Excellence in Teaching Award from Wilfrid Laurier University (February 2017) for her sessional work in the Department of Anthropology from 2014 - 2016.