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Upcoming Events:
Webinar #3 – Social Media Marketing Crash Course

Webinar #3 – Social Media Marketing Crash Course

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A Zoom link will be sent to you once you have registered for the event

Event Contact:

Daniel Picone - piconed@mcmaster.ca

Ciara McCann - mccancjs@mcmaster.ca

Overview

This interactive webinar will explore:

  • Innovative promotional techniques when physical posters and in-person classroom announcements are not an option
  • How to effectively advertise on Instagram, Snapchat, Twitter, Facebook and LinkedIn (Each audience is different!)
    • Creating creative and dynamic content
    • Balancing between sharing content and creating original content
    • Best days and times to post
  • How to create a communication plan for the year (ie. when to start advertising, what techniques will be used)
  • Google analytics to track success

This Week’s Featured Student Groups: Heavy Construction Student Chapter & McMaster Engineering and Management Society