Facebook’s Jordan Banks visits McMaster Engineering for Café X launch
November 7, 2013
Faculty of Engineering
If you were in the Information Technology building Wednesday evening, you may have seen a crowd gathering in ITB 137. Curious minds want to know the secrets of success and future plans of Facebook, so last evening a select group of students, staff and faculty members had the privilege of exploring all that and more.
Jordan Banks, one of Facebook’s most influential strategists, dropped by to chat with Dean Ishwar Puri and members of the McMaster Engineering community as the first speaker in our new event series called Café X. In a comfortable setting, Banks revealed the insights and mission of Facebook as an organization aimed at facilitating global social connections between people and groups.
As managing director and head of global vertical strategy for Facebook Canada, Banks shared the driving philosophy of the social media giant. It was clear the audience was eager to take in all that our guest speaker had to say, and judging from the number of hands that went up instantly, was especially appreciative of the question and answer period.
Banks provided key insights as to how Facebook and its power of mass communication can be leveraged by developers and multiple industries. From entrepreneurial start-ups building wildly successful games on their servers, to seamless integrated marketing campaigns for company promotions or for matching organ donors with those in need, Banks insisted Facebook’s founder, Mark Zuckerberg consistently prioritizes users’ experience for all endeavors. Facebook intends to maintain the best user experience while managing to incorporate a variety of goals for societal progress.
Facebook's Jordan Banks and Dean Ishwar Puri chat at McMaster Engineering's Café X. Photo: Deborah McIvor.
Mr. Banks shed a bright light on the prospects of Canadian students in technological industries, and stressed the importance of youth to actively seek mentorship from others. He also noted how important it is for older, more experienced professionals to give back to the community by offering guidance to young minds. This is actually a key principle in the purpose of Café X which emphasizes the cultivation of leading edge ideas and development of a stronger McMaster Engineering community.
With such an impressive inaugural discussion, it will be exciting to see where the road will take our Faculty as we percolate ideas and nurture thought leaders to emerge in our community.